Web Ad Specifications
Image Dimensions: 300w x 250 pixels, 728w x 90 pixels, 468w x 60 pixels, 120w x 600 pixels, 120w x 90 pixels
Image Type: .gif, .jpg. or Flash* (*CLICK HERE TO SEE INFO ON PROPER FLASH FILE PREPARATION)
Image Animation (Gif): Single to infinitely looping banners accepted.
Image File Size:
50K maximum for static or animated GIF.
50k for Button Flash
80k for Banner Flash
Linking URL: An active URL must be provided.
Testing: All creatives must function uniformly on both MAC and PC platforms as well as multiple browser versions of Firefox, Internet Explorer, and Safari.
ACTUAL SIZES OF THE ADVERTISEMENTS
Big Box (300w x 250 pixels)
Leaderboard (728w x 90 pixels)
Banner (468w x 60 pixels)
Skyscraper (120w x 600 pixels)
Button (125w x 125 pixels)
*Preparing a Flash file to use with our ad system (OpenX)
OpenX is able to track flash banner clicks using two techniques:
Using clickTAG
The industry standard to track clicks when Flash banners are being employed is to use a variable called clickTAG.
Please see Adobe's official guide on how to set up a Flash file to use the clickTAG variable within Flash.
Once you have a Flash banner that uses clickTAG it is very simple for OpenX to track the clicks.
Note: The variable name is case sensitive in newer versions of Flash. OpenX does try to correct the case if it detects a Flash file using an incorrect case. However, it is always best to use the correct case in the first place to avoid any possible issues arising.
Note – the 'target' defined in the banner properties will only be used by Flash if you use clickTARGET within the Flash banner, for example:
on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG,clickTARGET);
}
}
If you do not use clickTARGET the Flash file will use whichever target is the default, and will ignore any alternative target OpenX tries to tell it to use.
Using Hard-Coded Links
OpenX will also try and track clicks for flash banners with hard-coded URLs (i.e. the ActionScript links directly to a URL like 'http://www.example.com').
This is only possible with banners we upload. This does not work with any flash ads being called externally by a 3rd party script.
If your banner is using a hard-coded link and OpenX detects this a prompt is presented - if NO prompt is presented to us it usually indicates the flash banner has no embeded URL or was made improperly.
If you are using a Flash banner with hard-coded URLs that has multiple destinations, OpenX is able to rewrite these URLs with different destinations. However, each click will be counted for the same banner ID, so it is not by default tracking which destination a user clicked on. If you upload a Flash banner with multiple and different hard-coded URLs the 'rewrite URLs' screen will ask you for multiple destination URLs to use automatically.
Note – OpenX might not be able to overwrite the target if the Flash banner does not define a target to use within its ActionScript call of 'geturl'.
Backup Image
In case a viewer does not have Flash installed you include a non-Flash image (gif, jpg) of the same size .
*Preparing a Flash file to use with our ad system (OpenX)
OpenX is able to track flash banner clicks using two techniques:
Using clickTAG
The industry standard to track clicks when Flash banners are being employed is to use a variable called clickTAG.
Please see Adobe's official guide on how to set up a Flash file to use the clickTAG variable within Flash.
Once you have a Flash banner that uses clickTAG it is very simple for OpenX to track the clicks.
Note: The variable name is case sensitive in newer versions of Flash. OpenX does try to correct the case if it detects a Flash file using an incorrect case. However, it is always best to use the correct case in the first place to avoid any possible issues arising.
Note – the 'target' defined in the banner properties will only be used by Flash if you use clickTARGET within the Flash banner, for example:
on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG,clickTARGET);
}
}
If you do not use clickTARGET the Flash file will use whichever target is the default, and will ignore any alternative target OpenX tries to tell it to use.
Using Hard-Coded Links
OpenX will also try and track clicks for flash banners with hard-coded URLs (i.e. the ActionScript links directly to a URL like 'http://www.example.com').
This is only possible with banners we upload. This does not work with any flash ads being called externally by a 3rd party script.
If your banner is using a hard-coded link and OpenX detects this a prompt is presented - if NO prompt is presented to us it usually indicates the flash banner has no embeded URL or was made improperly.
If you are using a Flash banner with hard-coded URLs that has multiple destinations, OpenX is able to rewrite these URLs with different destinations. However, each click will be counted for the same banner ID, so it is not by default tracking which destination a user clicked on. If you upload a Flash banner with multiple and different hard-coded URLs the 'rewrite URLs' screen will ask you for multiple destination URLs to use automatically.
Note – OpenX might not be able to overwrite the target if the Flash banner does not define a target to use within its ActionScript call of 'geturl'.
Backup Image
In case a viewer does not have Flash installed you include a non-Flash image (gif, jpg) of the same size .